- a very good analysis as to why privatization has many obstacles
- Worcester focus should be on cost-conscious, non-stop leisure travelers
- great analysis of our catchment area and primary air trade area
- top markets traveled to
If you have the opportunity check it out at http://www.ci.worcester.ma.us.
Initially I was looking for something that would be earth-shattering, maybe some unknown fact that would save the airport overnight. Bottom line is the airport is a business just like any other business and you need to know your strengths and weaknesses then market accordingly, there is no secret formula. The IMG report does a very good job of doing this, although the cost to me does seem high (100K).I also have to say, it really does validate many of the recommendations that WIP put together last year. Not surprising since many of us are business-owners and look at ORH realistically as a busines. Now is the time to put these recommendations from IMG into action.
One interesting point on page 62: Air Service will need to be well marketed and must off value to passengers:
- convenience
- proximity
- free parking
1 comment:
The city really needs to figure out whether charging for parking will be worth the cost of operating it. I agree that charging initially is a substantial mistake.
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