February 01, 2006

MidAmerica & Mike Shannon


St. Louis Cardinals announcer Mike Shannon will again be the pitchman for MidAmerica St. Louis Airport, having promoted the airport in radio ads since September 2004.Shannon's $45,000 contract for this year, approved Thursday by the St. Clair County Public Building Commission, is part of $172,000 the airport will spend marketing itself this year.The majority is being spent on attracting passenger traffic, hence the continued use of a well-known St. Louis personality like Shannon, said airport executive director Tim Cantwell.

Myself I had thought the airport could have used some of the $455,000 to hire a "pitchman" like a Bob Cousy. Again to bad we did not have a "Blue Ribbon" Committee to discuss things like this. As of today, I still have no idea how the $455,000 has been spent, although we have asked repeatedly for a copy of the most recent qtrl report that has been filed with the DOT (Department of Transportation).

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