Youngstown Lands Allegiant

Right now Youngstown, Portsmouth and Worcester all have one airline--Allegiant Air flying out of their airports. Bet you $100 that the six most popular destinations flown from these three catchment areas are the same:

1. Florida destinations (Orlando/Ft Lauderdale, Ft Myers and Tampa/St Pete)
2. Vegas
3. Myrtle Beach

People will ask about NYC, Chicago, Detroit, Atlanta, Baltimore and DC, but secondary airports like ours need to focus on the leisure traveler first to get the airports back on the map. None of these destinations out of ORH would be able to support multiple daily flights that the business-traveler will require. There are two types of travelers:

1. Business Traveler
2. Leisure Traveler

ORH has neither. Versus trying to target both, you need to target the larger audience. One of the New England Council's studies said 65% of travelers from New England were leisure travelers. More importantly the business traveler needs multiple flights per day, while the leisure traveler will accept multiple flights per week. That is another reason the DJ Air Group plan never made sense to me since their target market market was bother the leisure and business traveler, neither market we have, when our goal (short-term) needs to be the leisure traveler..

Leisure travelers!!! This is not a bad thing... Let the business traveler (for now) go to Manchester, Providence, Boston or Hartford, but we need to convince the leisure traveler going to Florida, Myrtle Beach, Vegas and Bermuda from our catchment area to use ORH. Asking people to think Worcester when flying to Denver on Frontier is nothing short of ridiculous and Frontier knows it too.

Lastly instead of three secondary aiports like Youngstown, Worcester and Portsmouth working seperately, we should work together. It is not a coincidence that all three only have one airline and it is the same airline --Allegiant. Maybe all three can work together to get other carriers???