What is their model? They are a public charter (typically underfunded), that lease planes, to serve secondary airports (utilizing subsidies from the underlying airports) to popular leisure destinations. Typically even the leisure destinations that they are serve are secondary--Sanford not Orlando, St Pete not Tampa, Punta Gorda not Fort Myers.
Novel Approach? What about:
- SouthEast Airlines
I am hoping Direct Air is a success, but calling their approach "novel" is far from the truth when there are 4 airlines that I can think of in the last three years that used the same buisness model.