January 30, 2007

Airport Recommendations From 2005

We put together these recommendations two years (summer of 2005) and put on the web page. Unlike the consultants, we put this together for free and in retrospect they were all pretty dam accurate:

  1. Rename the airport to Boston-Worcester to approve its appeal as alternative to Boston. This has worked very well for Baltimore Washington and Orlando Sanford International Airport.
  2. Improve access to and from Route 290 including reverse signage. We need to pick one route as the preffered route versus attempting to direct prospective passengers from every single exit off Route 290.
  3. Contact, pursue and invite leisure airline who target secondary cities and provide discount prices to popular leisure destinations (note targeted airlines below).
  4. Replace studies with action. Prospective airlines do their own research before entering a market so why waste monies on consultants when we could utilize these same dollars to help advertise airlines who enter this market?
  5. Open lines of communication among involved parties with monthly reports from the Airport Director to the City Council pertaining to the budget and prospective airlines.
  6. Explore possibility if naming rights for the terminal or airport itself.
  7. Generate positive press for the airport. Correct misconceptions about not being able to landing in bad weather and highlight the high level of general aviation activity.
  8. Explore new revenue sources including but not limited to the available restaurant slot and lands remaining idle in the Airport Industrial Park.
  9. Revise and update the official web page.
  10. Start a bumper sticker campaign to generate civic pride and support of the airport. A small oval with the letters ORH?
  11. Improve business traveler services specifically FREE WIFI and FREE PARKING!!!
  12. Recruited airlines need to offered a package that waives fixed overhead expenses and allocated a portion of the $455,000 Small Community Air Service Development Grant from the FAA to their advertising needs.
  13. Invite airport management companies to Worcester and review the possibility of putting together an RFP whereby we lease the entire airport to a private management company.
  14. The PILOT program for non-profits is extremely controversial. We may look into the possibility of asking local non-profits to contribute to a fund that would help attract a daily business flight which would benefit the entire community.
  15. Seek help from the State and Federal Government to upgrade landing system from Category 1 to Category 3 which would enable airplanes to land in heavy fog.

13) There was a fiduciary responsibility for the management at ORH to get the highest possible return on our airport for the tax-payers.

4 comments:

Anonymous said...

I hope I am not repeating something that was mentioned here before, but we all know there is a "slot" for a restaurant at airport and that an RFP has supposedly been in the works for eons?

So why is there a rush or a priority for the 4 acre aircraft facility RFP, yet the restaurant RFP languishes? Could it be that a restaurant is not in the cards for ORH and if not, why? What type of airport does not need a restaurant? Maybe they just do not know what kind of restaurant they want b/c no one really knows what kind of airport ORH will morph into? A Joe's 24/7 Diner or a TGIF's or a Sole Proprietor?

Let us not lose sight of what I have mentioned here before and that is that Massport has eminent domain powers, but it's debatable if those powers extent to road building. So if I am a Councillor and I know that MAYBE ORH eventually has to have an access road, what easier way is there to wash my hands of it by saying to constituents whose homes have been condemned that I as a councillor have no control over what Massport does. Just read Mr nemeth piece from Sunday. How many times is access to ORH mentioned? Three or four times??

Anonymous said...

Bill, can you set your blog to the correct time zone? That would help with including the blog in the "Worcester News" sidebar on WorcesterActivist.org.

--Mike Benedetti

Bill Randell said...

Mike:

I made the changes.

Bill

Anonymous said...

YNG: Youngstown-Warren HAS A NEW WEBSITE.
Check it out now!
www.yngairport.com