The Gary/Chicago International Airport Authority has begun ponying up advertising money for SkyValue, an airline slated to start regularly scheduled passenger flights from Gary to five destinations on Dec. 15.The airport authority board Wednesday approved spending $35,000 to advertise in prime time on Lakeshore Public Television, WYIN Channel 56.
The television station will contribute $15,000 in advertising time under its contract with the airport.In addition, the airport board authorized $12,000 to advertise SkyValue on the digital billboard located on U.S. 30 at the southbound Interstate 65 off-ramp, in Merrillville.Among incentives the airport offered to land SkyValue is a pledge to match the airline's marketing spending. Airport officials will not say how much they are willing to lay out in marketing funds altogether for SkyValue.
WRRB/Telegram District City Council Forum 10/18
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This forum is for all district council candidates; all candidates are here
today. Format: 14 total questions, 4 questions across districts (for all
candida...
6 months ago
1 comment:
Speaking of advertising, I think ORH did a good job promoting Allegiant. From my memory, I remember seeing Allegiant Air commercials, although they were rare. They had two billboards, one on 290, the other one I can't locate, either tough I recall seeing it. Allegiant also did a promotion with the Tornadoes during their games where someone would win 4 round trip tickets. I would imagine if they were still at ORH, they would be involved with the Sharks.
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