For those out there who keep asking if there is a demand, let me offer page 9 (at least the 2nd time this week) as evidence there is. It is a five columne add, 18 inches and two colors. How much do you think that costs?? Answer- $9,000!!!!
Who do you think knows best, where their JetBlue customers are coming from?? Answer--JetBlue!!! My point is that JetBlue would not be spending monies like this in our market advertising JetBlue out of Boston.
This is great news, since we do not even have to convince JetBlue about the existence of the market here. Why?? JetBlue already knows the demand is here already as evidenced by the ads. We need to roll out the red carpet, explain the leakage to Providence/Manchester to SouthWest, drop any overhead charges to enter the ORH market, tell them we will call the terminal the JetBlue terminal and throw matching marketing dollars at them.
Now the most disturbing part of the ad. It says "DEAR BOSTON"!!!!!!! Someone at our airport (Director/Liaison) needs to call JetBlue and tell them an ad in the Worcester paper should not say "DEAR BOSTON", it should say "DEAR WORCESTER". Herein lies the problem, JetBlue does not realize there is a difference between BOSTON and Worcester.
We do not need another study, a consultant or a survey to get this done.. Somebody (the people getting paid to run the airport) has to actually pick up the phone and make a call... Take a look at the ad--$9,000!!
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