February 18, 2006

Allegiant --Good Businessman

Check out the story below.. These guys get it, the bottom line is very important. Considering we have the DCU Center, I know that there are branding opportunities for our terminal to help reduce our two million deficit.

Allegiant Air deal with Bodog.com

To complement its online, print, radio and television marketing campaigns, Bodog.com announced today a new advertising deal that will see it take to the skies. Six large Allegiant Air passenger jets will be externally and internally branded in the colors and logo of the international digital entertainment and gaming company.

The advertising initiative will cover a three-month span on six Allegiant Air, 150-seat MD-80 passenger jets. The Bodog.com plane wrapping will be easily visible to travelers waiting to board flights to and from McCarran International Airport in Las Vegas.

No comments: