JetBlue Promotion

This would have been a good idea for Allegiant in Worcester with all the colleges:


E-mail lists across campus were abuzz yesterday with rumors that a JetBlue campus promotion that has students wearing blue and yelling “go blue” to win free plane tickets is actually a prank engineered by Yale students.

But according to JetBlue spokeswoman Sharon Jones and JetBlue campus representative Taylor M. Owings ’08, the promotion is not a prank. “The promotion is real,” Jones said. “Students will be able to win free tickets if they wear blue and say ‘go blue.’” Kristin Morgan, a brand engagement manager for Mr. Youth LLC—a marketing firm that works with JetBlue, also confirmed in an e-mail that “Blue Day” is not a prank. “Blue Day is by no means a prank event, and has no affiliation with Yale University,” Morgan wrote.