Allegiant Air--Good Businessmen

Allegiant know how to run a business and realize the importance of getting revenues by any means possible. Makes you wonder what is the status of the RFP for the restaurant slot?

Wraps Ads Around Planes

Given that US airlines are currently seeking additional revenue from nearly any source imaginable, perhaps it was inevitable that soon six commercial airliners operated by Allegiant Air will be wrapped in advertising messages. InterAir Media, the company that came up with the (Innovative? Outrageous?) program, unveiled the first such aircraft at the Las Vegas McCarran International Airport on Monday.

"Advertisers are looking high and low for new media to extend the reach of their messages," said InterAir Media CEO Drew Stoddard from his Miami Beach office. "By wrapping planes with logos or messages, we can help them reach to the sky to communicate with customers, literally."
After several years of working in the traditional advertising industry, Stoddard launched InterAir Media to serve clients demanding out-of-the-box communication approaches. He first approached Allegiant Air with the idea in the summer of 2005 -- and it didn't take long for the airline to recognize an easy source of revenue.

Artists are putting final touches on the materials necessary for the initial ad wrap featuring BoDog.com. The branded aircrafts will fly between Las Vegas and 32 other US destinations.
"In today's media environment, consumers are gaining considerable control over their media and are opting out of receiving ad messages," said Billy Stubbs, creative director for Foote, Cone and Belding in New York. "InterAir Media is providing a new medium where advertisers are guaranteed a connection with consumers.

"It's going to be hard to miss such a large message brandished on the side of an airplane," Stoddard said.