Logan Lands Spirit

First new airline in two years comes to Logan --Spirit Airlines:

The airline that wants to be known as the full-frills, low-cost carrier is setting up a beachhead in Boston. Spirit Airlines, a discount airline with business class seats, is launching service from Logan to Detroit and to Myrtle Beach, N.C., starting Aug. 15. “We believe the time is right,” said Spirit spokesman Barry Biffle.

The Miramar, Fla.-based carrier left Logan 10 years ago, but much has changed since then, especially in the last few years. Spirit is trading in its old airplanes for two new fuel-efficient models. The new Airbus jets consume up to 30 percent less fuel, which could help the airline move back into the black. It has been losing money in part because of high fuel costs.

At Logan, the airline is likely to move into Terminal B or C. The exact location is still under discussion. “Spirit has a reputation as a high-value low-cost carrier,” said Thomas J. Kinton, Massport’s aviation director. “Its presence at Logan will result in more choices and competitive fares for our customers.”

Spirit, much smaller than JetBlue Airways or Southwest Airlines, is trying to appeal to the traveler who wants low prices but doesn’t want to give up the old-line carrier benefits, Biffle said. It offers a rich frequent-flier package along with its all-leather seats. Spirit will fly one trip daily to Myrtle Beach that leaves and returns early enough to get in a round of golf, both when going and coming back, Biffle said. It will fly two trips to Detroit.

From Detroit, passengers can catch flights to San Francisco, Las Vegas and Los Angeles.