April 02, 2006

Naming Rights

One of our original ideas was to sell naming rights to the airport or, in the very least the terminal. Imagine selling the ability to rename the airport to whoever buys it? Sound far-fetched, check out: http://www.post-gazette.com/pg/05319/606553.stm

Here is a portion:


Ladiese and gentlemen, welcome to Pittsburgh-Heinz International Airport.
Sound strange? It is. No international airport in the country has adopted a corporate name.
Allegheny County Councilman Ed Kress wants Pittsburgh to be the first. He's introducing a bill at tonight's council meeting that calls on the county to sell the airport's name to the highest bidder, starting at no less than $5 million annually over a 10-year period.


"It's a great advertising location," said Mr. Kress, R-Shaler. He may be right. About 14 million people use the airport year, according to JoAnn Jenny, a spokeswoman for the Allegheny County Airport Authority.




JetBlue Airport has a nice ring, doesn't it??

3 comments:

Joe Gargery said...

How about Worcester-Boston Advantage Airport. My guess is that Advantage Benefits would be the sole bidder...

Bill Randell said...

Charley:

Thnk there is potential for an airline, corporation os shipping company that could see the benefits of owning their own airport. Although I disagree with you, your opinions are always appreciated.

Anonymous said...

What about selling it to a corporate airline. A airline like Ameristarjet could use it as their Northeast hub.