November 30, 2005

Lebanon, New Hampshire --Free Parking

US Airways Express serves Lebanon Municipal Airport with daily flights to New York's LaGuardia Airport. They have free parking also.

Check out their passenger incentive program. The long and the short of it is that if you book three tickets out of Lebanon, you get $150. If you book 5 tickets, you get $500. The funds for this rebate program came from the DOT's Small Community Air Service Program Grant, which the City of Worcester received $455,000.

Maybe the Airport Administration could learn from this. Versus spending our grant monies on consultants, maybe the a better way to get "fannies in the seats" is to use the monies on free parking and rebates??

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