I know this gets boring, but how many times do I have to say it?? Forget about the consultants and the studies-simply copy what Rockford Airport does!!! Story by Tom Bona from the Rockford Register. Couple of things to keep in mind, 1) why is this secondary airport able to succeed after 9/11 (common excuse), 2) able to keep Allegiant happy, 3) potentially reach 250,000 this year while ORH is on track for no passengers and 4) potentially expect 10 major announcements this year? Here is the
link or you can read the whole story below:
Airport pushes to add routesUse of current lineup grows, but not enough to hit goal for year.By Thomas V. BonaROCKFORD REGISTER STAR Click here for more information about Thomas V. Bona ROCKFORD — Halfway through 2007, Chicago/Rockford International Airport has seen more than 100,000 passengers come and go — well ahead of last year’s pace. Still, officials who hope to reach the stated goal of 250,000 passengers for the year will have to convince an airline to add flights, because even if they filled the rest of 2007’s scheduled flights, they’d come up short.
“It’s still very doable, it’s still within reach, things are still lining up as we would hope,” Executive Director Bob O’Brien said Tuesday. “There’s a strong potential that we’ll be adding one or two airlines and/or destinations.” In June, 18,286 passengers flew in and out of Rockford, a 12 percent increase from last June. For the year, 114,575 passengers flew here, a 35 percent increase from this time last year.
Airplanes were on average 91 percent full, the most of any month so far this year and above the industry average of 80 percent. United Airlines’ Denver route was again the most popular with 5,215 passengers. Allegiant Air’s route to Orlando had 4,913 passengers, and its route to Las Vegas had 4,785. The Las Vegas planes were 94 percent full.
O’Brien said those numbers make good arguments for more flights a week on those routes. Allegiant actually is cutting flights to Florida throughout its system this fall. There won’t be any flights between Rockford and Clearwater/St. Petersburg from Aug. 24 to Oct. 18. Orlando will drop to 16 flights in September and 28 in October before returning to the mid-30s for the winter.
“We will have a seasonal reduction in service in August/September. This will also happen in Fort Wayne, Lansing, Peoria, Roanoke and Toledo and is based on traffic demands for Florida,” Allegiant spokeswoman Tyri Squyres said. “You will also notice on the Web site that we are already booking October through February for those flights.”
Also returning in December are weekly flights to Cancun. According to Apple Vacations’ Web site, the first flight is Dec. 22. O’Brien said airport officials are lobbying Apple Vacations to add a second weekly flight since last winter’s flights were on average 96 percent full. O’Brien said the airport could have as many as 10 major announcements with companies it works with this year, including airlines and development partners.
He expects an announcement on the airport’s “Charters for Starters” program in the next month or two. The airport plans to charter airplanes for yearlong routes to Fort Myers, Fla., and the New York City and Phoenix areas with the program. It would take about three months after an announcement to start any new service, O’Brien said.
Airport officials previously said they’re interested in flying to the Long Island MacArthur Airport in Islip for the New York service in an effort to get Southwest Airlines to take over the route when the year is done. But with Southwest recently cutting three daily flights from Midway International Airport to Islip, O’Brien said officials are thinking about their plans.
Another possibility is for a Myrtle Beach airline to start service from there to Rockford in March.